TEAM
"TALENT WINS GAMES BUT TEAMWORK AND STRATEGIC INTELLIGENCE WIN CHAMPIONSHIPS" Michael Jordan
Jose Francisco Fernandez Serna
Founder and CEO
Consultant, Expert in Food Industry and Food Innovation Ecosystems
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Since 2008 focused on Innovation, Investment and Leadership processes in the international agri-food industry
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Entrepreneurial senior executive, creative leader, connector, innovator and critical thinker.
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Extensive experience managing teams and operations in food supply, manufacturing and marketing processes, as well as in digital transformation, incubation, acceleration and investment (Seed-VC).
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In 2008 and until 2016 he was Co-founder and CEO of a Joint Venture with a food group with total vertical integration and an European leader in its different business segments related to Fruits and Vegetables and their different industrial transformations, including by-products and consumer products . This vehicle was primarily responsible for the innovation of juices, fruit drinks and functional beverages in the Middle East, Levant, Middle East and Asia-Pacific during those years.
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Member and coordinator of one of the panels of experts in Food Innovation and Technology of the EIT, an organism of the European Union , with main competences in the evaluation, valuation and obtaining of financing for strategic projects in the Agri-Food Industry.
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Board member, Advisor, Mentor and Angel Investor in different sectors including Foodtech, Halal Certification, E-commerce, EdTech and Biotech.
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Enthusiastic Networker and Alumnus of HBS (Harvard Business School) with a global network in multiple sectors especially in food and beverage production and distribution and entrepreneurship ecosystems.
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Elected Board Member of the UAE Spanish Chamber of Commerce
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Member of the Association of Scientists and Researchers of Spain in the United Arab Emirates, part of the Scientific Diplomacy from Spain abroad.
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Venture Partner at Founder Institute, the largest seed accelerator in Silicon Valley and with a presence in 200 cities around the world.
Sebastien defois
Senior Executive & Consultant
Expert in Retail & Fresh Produce Supply Chain
Sebastien is a senior executive with over 20 years of experience in fresh food, FMCG retail, and purchasing in Europe, Asia, and the Middle East and Africa.
Specialized in supply economies of scale and disruption of the food retail value chain through differentiation in sourcing and development of innovative products, off / online integration and transformation of the retail and mass market of the future .
He has recently participated as Senior Consultant in the configuration of Silal and its development of operations for ADQ (Abu Dhabi Holding), together with Bain & Co.
Experienced, pragmatic, analytical and creative digital user with an adaptive leadership style,
Sebastien's track record demonstrates the successful application of different business strategies consistently exceeding sales and profit targets, optimizing distribution costs, as well as contributing to a better customer experience translated into increased market share.
Independent catalyst for value creation within the food industry and recent founder of a food expertise crowdsourcing platform.
SENIOR EXPERT TEAM
Ad-hoc and per project
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Applying methodologies such as Design Thinking, Lean and Agile, combined with a wide pool of experts in entrepreneurship, leadership and innovation, each challenge and each project can have different skills and abilities, this ad-hoc selection allows these processes to be more flexible and involve best professionals in each discipline and in each specialty with greater coordination and structure.